Raw Feeding Guide

Raw Feeding Guide
“Keep it Simple”

Raw Feeding Guide For Dogs


For healthier pets feed a species appropriate diet.

For a printable version click here to download

A Quick Introduction

Like humans all dogs are slightly different.

Elements such as age, breed, activity levels and gender can effect daily food requirements.

Please use this as a guide & keep an eye on overall body condition, if you find they're gaining weight cut back a little and increase if losing weight.


How To Swap Over?

We recommend doing a straight swap from processed pet food to raw. Feed the last meal as normal the night before and introduce raw on an empty stomach the next day.  We don’t recommend mixing it with processed food as this can upset the gut.  If you’re having problems switching over please call us on (01473) 741837 and we’ll happy to help.

99.9% of the domestic dogs DNA has been traced back to wolves and wild dogs. Their anatomy hasn’t changed over the 1000’s of years but sadly their diets have which is causing major health issues. Their digestive system is designed by nature to eat meat, bone and offal so feeding what we call a species appropriate diet will give you a much healthier pet.


How Do I Begin?

A good starter mince is Chicken & Tripe with approx. 10% bone.
(Tripe is a probiotic super-food and easy for dogs to digest).

It can be a little smelly but that’s normal, feed this for 3-5 days (puppy or junior) 5-7 days (adult to veteran) .

Then introduce a new meat such as Beef (Chicken & Beef Mince is good if you’re keeping Chicken as a base) then introduce one new meat at a time in this fashion until you have a good variety in the diet.

  We do not recommend feeding completes or offal when first switching over as this can be too rich and cause soft stools

Keep it simple and add new varieties slowly.

DETOX Some dogs go through a detox stage, they may itch a little or seem hungry.  When dry food enters the stomach it triples in size and the dogs are used to this bloated feeling after meals.


A balanced diet 80.10.10
( The prey model of raw feeding)

Once you have a good variety in the diet it’s time to slowly add offal.
To achieve a balanced diet you should feed: 80% Muscle Meat, 10% Bone (some dogs can tolerate more than this), 5% Liver, 5% Other Offal (see below)

The great news is that we offer many complete foods with the correct balance so you don't need to try to work it out yourselves.
Just remember to introduce anything new slowly, this will reduce the risk of upset stomachs.

If you want advice on how to DIY raw feed there  contact us direct and we’’ll be happy to advise.


Meat 80%

Game Birds
Salmon and Oily Fish
Heart (under 15%)
Green Tripe
Just to name a few.

Bones 10%

AVOID - Weight bearing bones unless supervised.  Good for recreational use, these can splinter.
FEED: Wings, Necks, Carcass, Feet or Ribs

Bone is only 10% of the diet and it’s found in most minces, older dogs and new starters may need less. Bones are great for keeping those teeth clean and great mental simulation, to avoid constipation it’s best practice to feed a boneless meat after whole bones are fed.

Offal 10%

Liver must be 5% of the over all diet the other 5% include:
or just stick to complete minces.

DRINKING: Pets that are raw fed drink less water, they just don’t need it. Dry food causes dehydration which is why they need to drink more



It’s all about the poo!

You’ll find all raw feeders have an interest in comes out the other end. The first thing you’ll notice is less poo, smaller in size and not as smelly. This is because the body absorbs all of the goodness from the raw diet and there is very little waste.

  • Understanding stools: White = too much bone,
  • Black or Dark: Tripe or too much offal,
  • Runny: not enough bone.

For tummy upsets cut out offal and go back to basics. Tree Bark Powder is excellent for settling the stomach

This Calculator should only be used to give you a rough guide to the amount of food required as every dog is different.

If the calculator does not appear the click the link below

Primal Raw